NEWS

Today is the beginning of San Marino Holiday Vouchers’ sale

It's holiday time in San Marino.

Starting from this morning on the visitsanmarino.com website it will be possible to purchase, on the appropriate dedicated page, the SAN MARINO HOLIDAY VOUCHER, a long-awaited promotional and incoming incentive initiative. All visitors who decide to spend three nights in San Marino by purchasing the Holiday Voucher will be guests of the Republic for 2 out of the 3 nights. Vouchers can be purchased, not only on the website www.visitsanmarino.com but also on some sites of the participating accommodation facilities, until 31 July 2021 and they can be used until 31 March 2022.

On the website www.visitsanmarino.com it will be possible to buy, in addition to the stays, some experiences and activities that make up the offer of Outdoor tourism: climbing, e-biking tours, archery, guided trekking, motorcycle tours and guided tours of the Old Town, to discover less known but fascinating places, surrounded by nature. These activities will be offered at discounted prices and with repeatedly especially during the weekends of the summer tourist season: visitors who want to book their excursions on different dates and times can do so by contacting directly the entities that provide the services.

The initiative will be supported by an important digital campaign that will cover the Italian peninsula as a geographic area target. For the choice of channels and planning formats, we were guided by the campaign's aim: to promote and stimulate the purchase of San Marino Holiday Vouchers and thus maximize clicks on the visitsanmarino.com site on which the purchase will take place. We have planned a pay per click schedule on Google display networks and on social networks to ensure greater conversion. A portion of the investment will be dedicated to searching keywords on Google. An authoritative context such as Corriere della Sera/Dove Viaggi was also selected to create a story of the destination.