NEWS

Great success for tourism promotion initiatives

Pedini Amati takes stock of Voucher and Vaccination Tourism. Thousands of bookings in all structures.

Today the Minister of Tourism Federico Pedini Amati and the Director of the Tourism Board Nicoletta Corbelli presented an update on San Marino tourism data from the two promotional campaigns launched last month, that of the "Holiday voucher" and that of the " Vaccination tourism ". For both, the data speak of great success with requests beyond expectations. 2,226 people have purchased the “holiday vouchers” for a total of 6,678 estimated presences (972 bookings). 65% of the total ceiling for promotion was used. The choice of tourists obviously fell on the summer period but there are also those who have secured the purchase for the Christmas period or for the first months of 2022. The highest number of bookings come from Italy, in second place there is Germany then France, Austria, Argentina, Hungary, Ukraine and the Czech Republic. Among the Italian regions the main ones from which tourists arrive are Lombardia, Lazio, Veneto, Toscana, Piemonte, Emilia Romagna, Campania, Puglia, Liguria. The initiative was supported by an important digital campaign that covered the Italian peninsula as a geographic area target. For the choice of channels and planning formats, we were guided by the aim of the campaign: to promote and stimulate the purchase of San Marino Holiday Vouchers and thus maximize clicks on the visitsanmarino.com site on which the purchase takes place directly. Pay per click has been planned on the Google display network and on social networks to ensure greater conversion. A portion of the investment is dedicated to searching keywords on Google. An authoritative context such as Corriere della Sera / Dove Viaggi was also selected to create a story of the destination.

Together with the “Holiday Voucher”, the experiences dedicated to tourists that the San Marino associations and companies can offer were put online and these were also appreciated by the public who in a few weeks booked 63 different outdoor packages. Guided tours of the Old Town, climbing, easy wild archery, paths in the green or on the cliff and many other different proposals. Many initiatives started last weekend and it is therefore reasonable to expect an increase in bookings in the coming days. The sale of “outdoor” packages, as mentioned, has been closely linked to the “holiday vouchers” and all customers who purchase the promotion are automatically contacted for a purchase proposal. The chapter of Vaccination Tourism is different, where the motivation that induces the tourist to visit the Republic is not only that of the journey. Vaccination tourism has collected 600 bookings, 373 vaccinations have already been carried out with requests arriving mainly from Germany, Russia, Argentina, France, Ukraine, Switzerland, Latvia, Spain, Czech Republic, Brazil, Lithuania with a predominance of bookings, also in this case, made on 4 star hotels. 1,086 nights have already been "exploited", over 2,400 are booked for the next few months and which obviously coincide with the inoculation of the vaccine. During the conference, the Minister also presented the schedule of events made official up to now: cultural initiatives, shows, music festivals, food and wine, sports and entertainment with the traditional closing of the Christmas of Wonders. Events will be the protagonists of the restart of tourism and since the first days of June they have already been animating San Marino’s Old Town, a UNESCO World Heritage Site.
Among the musical, sporting and cultural events of the month of June, Visionnaire Performing Arts Experience "A riveder le stelle" (17-20 June), represents the flagship event: day zero of the national tour of the great show dedicated to performing arts and the great scenic attractions marked this year, on the 700th anniversary of the death of Dante Alighieri, on the hell of the Divine Comedy. Music, dance, physical theater, illusionism and contemporary circus itinerant in the most beautiful locations in the Old Town. The first major dance event "The Vibe is on" is also scheduled for the evening of 19 June, with international DJs who will play, for a safety test event, in the setting of the San Marino Shooting Club events area. The "COVER" review confirmed (organized by the Ministry of Culture) with evenings dedicated to theater, music, cinema from June to August. In July, history will come back to life with Historica (23-25 July) a great historical re-enactment event, with an innovative look thanks to set-ups, attractions, shows, parades and themed markets that will recreate the atmospheres of the fundamental stages of history and which have always attracted numerous visitors from different Italian regions. Large space will be given to musical themed evenings, with revivals dedicated to the 80s and the 90s (Flashback 2/4 July and 9/11 July), themed dinners (Dinner at sunset & Show), folk music with the Festival del Liscio (4-5 August), to performing and street arts with SMIAF (Festival of Young Knowledge), from 30 July to 1 August. Among the many events scheduled for August there is a new entry: San Marino Magic Circus, with juggling shows and attractions typical of the circus world (from 20 to 22 August).

Among the musical, sporting and cultural events of the month of June, Visionnaire Performing Arts Experience "A riveder le stelle" (17-20 June), represents the flagship event: day zero of the national tour of the great show dedicated to performing arts and the great scenic attractions marked this year, on the 700th anniversary of the death of Dante Alighieri, on the hell of the Divine Comedy. Music, dance, physical theater, illusionism and contemporary circus itinerant in the most beautiful locations in the Old Town. The first major dance event "The Vibe is on" is also scheduled for the evening of 19 June, with international DJs who will play, for a safety test event, in the setting of the San Marino Shooting Club events area. The "COVER" review confirmed (organized by the Ministry of Culture) with evenings dedicated to theater, music, cinema from June to August. In July, history will come back to life with Historica (23-25 July) a great historical re-enactment event, with an innovative look thanks to set-ups, attractions, shows, parades and themed markets that will recreate the atmospheres of the fundamental stages of history and which have always attracted numerous visitors from different Italian regions. Large space will be given to musical themed evenings, with revivals dedicated to the 80s and the 90s (Flashback 2/4 July and 9/11 July), themed dinners (Dinner at sunset & Show), folk music with the Festival del Liscio (4-5 August), to performing and street arts with SMIAF (Festival of Young Knowledge), from 30 July to 1 August. Among the many events scheduled for August there is a new entry: San Marino Magic Circus, with juggling shows and attractions typical of the circus world (from 20 to 22 August).

Contacts

Contrada Omagnano, 20 - 47890 San Marino Città
Tel. 0549 882914 / E-mail segreteriaturismo@gov.sm

Opening Hours

From Monday to Thursday: 8.15 - 18.00
Friday: 8.15 - 14.15

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